Adsense is for Everyone

When Google's AdSense appeared, there were a lot of people who doubted Google's idea would be marketable and actually generate any profits. Yet as we stand here today it's probably the most well known pay per click venture in the world.Yes, all those nay sayers ended up eating their own words in the end. And that is because the folks at Google never go and do something without assessing whether or not it will be profitable, or exactly how profitable it is.But of course, as you might very well know, AdSense isn't just profitable for Google. It's...

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Adsense and the Surfer

AdSense is an easy program to grasp: it's a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity. For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn't have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you'll know it offers a great financial...

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Adsense Alternatives 2

Bidvertiser (http://www.bidvertiser.com/) Like AdSense, Bidvertiser displays text ads in your page. But the difference lies in the fact that advertisers bid over your advertising space, ensuring you earn as much revenue as you possibly can. This also means that bids will increase over time, earning you even more cash. You also get a great way to customize your ads with a very easy to use tool and detailed reports on your site's status. Quigo AdSonar (http://www.quigo.com/adsonarpublishers.htm) Quigo AdSonar achieves relevancy by placing a filter...

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Adsense Alternatives

Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program. But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one. AllFeeds (http://www.allfeeds.com/?action=publishers) AllFeeds has a great pool of online advertisers to choose from. It also features many display formats...

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Your E-book is your Viral Salesman

Your E-book is your Viral Salesman E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the E-book has arrived. The marketing E-book is a slightly different animal from just an E-book. Marketing E-books contain text, images, links to web pages and navigation controls. The marketing E-book...

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Why and How E-mail Viral Marketing Works

Why and How E-mail Viral Marketing Works What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions. Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don't touch your eyes, nose,...

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What Works & What Doesn't in Viral Marketing

What Works & What Doesn't in Viral Marketing Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today's ultra-permission-based world. Especially when you tell visitors nothing about their friend's or family’s privacy in the space directly next to the e-mail form. A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something...

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What an E-book Can Do for You

What an E-book Can Do for You An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants. This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised...

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Viral Marketing using Forums

Viral Marketing using ForumsThere are different types of forums, beyond the obvious topical types, of “marketing” or “special interest”, etc. “Marketing” and “special interest” are two types of what are commonly referred to as “open forums”.There are, however, business and professional forums, which do not operate under the same rules and, more often than not, disallow any and all types of advertising or self-promotion. Forums that have been created to support the membership of a particular program are especially adamant on this topic and often...

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Viral Marketing Goes Mobile

Viral Marketing Goes Mobile Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering. The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word...

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Using Videos in Viral Marketing

Using Videos in Viral Marketing More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response...

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Using Forums in Viral Marketing

Using Forums in Viral Marketing Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect. Forums aren’t marketplaces but when used as such, the marketers’ actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can ban them from the site with the click of their...

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Using File Sharing in Viral Marketing

Using File Sharing in Viral Marketing There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still, reaching a minimum on a million people on any given day does offer some rather intriguing possibilities. People like using file services to download music for two simple reasons, they’re free, and there is an incredible selection. The fact is Pandora’s Box has been opened. In Napster’s wake, other quasi-legal services quickly emerged…...

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Using E-Mail to Achieve Objectives

Using E-Mail to Achieve Objectives Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along. Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about. Just suggesting that e-mail recipients forward your message to their friends and relatives...

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Using Chat Rooms in Viral Marketing

Using Chat Rooms in Viral Marketing Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if they are used the right way, these channels can be great to communicate with the market - especially to establish a dialogue with customers. Have you ever been to a chat room and posted a message. If you have then you may learn some free web-advertising secrets on how to market your products and service in chat rooms. Chat rooms are usually broken into categories. You will need...

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The Subservient Chicken

The Subservient Chicken Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King’s line of chicken sandwiches. The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input, showing pre-recorded footage and appearing like an interactive webcam. The takes literally the advertising slogan “Get chicken just the way you like it”. There are more than a hundred commands...

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The Many Facets of Viral Marketing

The Many Facets of Viral Marketing In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are: 1.E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work. 2.Newsletters: This is an extension...

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Successful Forum Viral Marketing

Successful Forum Viral Marketing In order to be successful using forums to do viral marketing there are some things that are required. Do Your Homework: Prior to joining any forum, you must do some research. 1.Join relevant forums that are in some way related to the promotion’s primary sales market. For example, someone involved with a health related product, many types of forums could apply….everything from holistic medicine to stay-at-home moms. 2.Choose popular forums. There is no point in wasting your time and energy on forums that...

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Start Viral Marketing Campaigns Using E-books

Start Viral Marketing Campaigns Using E-books Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website. Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread...

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Humor Turns E-Mail Viral

Humor Turns E-Mail Viral A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products. The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material. The second most popular category is news, followed by healthcare and medical information,...

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How to Get and Use E-Mail Addresses for Viral Advertising

How to Get and Use E-Mail Addresses for Viral Advertising Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business. The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this...

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Houston Museum of Natural Science Went Viral

Houston Museum of Natural Science Went Viral The Houston Museum of Natural Science (HMNS) was one chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didn’t have a lot of appeal for their core audience. The success of the exhibition, therefore, would rest in how it was marketed. The Houston Museum of Natural Science quickly called in Spur Digital to help reach the targeted demographic audience and generate interest...

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Getting a “Buzz” On

Getting a “Buzz” On Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”. Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral...

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Four Good Reasons to Use Viral E-books

Four Good Reasons to Use Viral E-books It is a well known and widely accepted fact, that E-books….FREE E-books…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future: 1.E-books are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an E-book. If, on the other hand, writing isn’t your forte, you can...

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"Folksonomies" - a New Viral Marketing Tool

"Folksonomies" - a New Viral Marketing Tool A new consumer phenomenon is called "tagging" or "folksonomies" (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created. Here's how tagging works. Using sites such as del.icio.us - a bookmark sharing site – and Flickr - a photo sharing site - consumers are collaborating...

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E-books and Affiliate Programs

E-books and Affiliate Programs Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you. Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you...

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B2B Marketers Do It, Too

B2B Marketers Do It, Too They use viral marketing by e-mail as a marketing tool... what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true: 1.The product or service has to add value for the sender, as well as, the receiver. 2.The offer has to be deliverable. You don’t want to offer a product that you can’t deliver if demand grows rapidly. 3.The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this. 4.The vest viral marketing campaigns...

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6 Ideas for Viral Marketing

6 Ideas for Viral Marketing Here are six ideas to help you start your viral marketing campaign: 1.Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet. 2.If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at...

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3 Steps to Find “Freebies” to Add to Your E-book

3 Steps to Find “Freebies” to Add to Your E-book Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are: 1.Identify your key words in each chapter of your E-book. Now,...

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The New York Times: The Almost Omniscient Media Reporter

The New York Times: The Almost Omniscient Media Reporter Where do you go if you want to know what’s the latest news about Paris and Paris? What do you do if you need to see what happened to Maria Sharapova after this year’s Wimbledon? Who do you ask if you want to know if the storm is still raging dangerously in Taiwan? How can you find out about the latest news regarding George Bush’s fight against international terrorism? For those questions and just about everything else that you may find yourself curious about, we only have one answer: check...

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New York City: Traveler’s Paradise

New York City: Traveler’s Paradise And that isn’t an empty boast. New York City, hailed as the city that never sleeps, fondly known as the Big Apple, is home to approximately eight million people and with the population still expected to rise in the years to come. New York City is touted as the center of the world maybe because each part of the globe has left an indelible mark in this place. From food to works of art to culture exhibits to tourist spots, whatever it is you want your senses to take pleasure in, New York City most probably has...

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The Restaurant World of New York

The Restaurant World of New York Whether you would like to have a taste of New York dining or build your own swanky restaurant, one fact remains: New York City is the place to be if you desire gastronomical pleasure. New York is a lot of things to a lot of people. Some consider New York, albeit a bit ethnocentrically, as the center of the world. To others, however, New York is just one of the most expensive cities to live in. For some, New York would always be a tragic reminder of the September 11 tragedy. But to food connoisseurs, New York would...

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